If there is one thing that SEO cannot do without, it is keywords! Keyword research and keyword analysis is the foundation on which our SEO strategy is laid upon at Etios At the outset, keyword research seems easy! Understand your audience, what makes them tick, and list out relevant search words they might use, and voila! Right? Umm wrong! Keyword research and analysis entails an in-depth understanding of keyword research, keyword analysis, keyword tools, keyword planning as well as segmentation. Let’s get started, ready, set, and go.
What are the types of keyword research?
‘Search Queries’ or the words that searchers enter into search engines in the form of phrases or words are called keywords. Primary keywords are the main terms that your target audience is searching for. This determines the kind of traffic that you will get.
You can do keyword research by employing a host of tools and complement this with industry knowledge as well as keeping abreast with the latest in your field.